"The highest bribes of society are at the feet of the successful orator. All other fames must hush before his. He is the true potentate". Ralph Waldo Emerson.
In this chapter we learn about cicero's five canons of persuasion.
Cicero 5 cannons are invention, arrangement, style, memory, and delivery. Cicero put the cannons in this order because this is the order you yourself use for a speech. These canons are also used to suit a particular audience.
This is also used to make your speeches sound better.
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